Gather Facts Before Moodboards
List the legal name, the name customers use, and the one sentence offer. Then list services the way buyers ask for them, not the way the org chart is drawn. That pack is more useful than a Pinterest board.
The argument for what belongs in a web design brief is in what to put in a web design brief. This guide is the folder you assemble so Discover does not stall.
Hours, Address, and How to Enquire
Write opening hours, the public address you want on the web, WhatsApp, and email. If the registered office is not the place customers visit, say so. Marketing copy on this site does not lean on a city for rank. Schema and Contact still need a true address.
NAP must match Google Business Profile. If the phone on the site is not the phone on the profile, both surfaces look unfinished. Use how to connect the profile to the site once the facts exist.
Photos That Prove the Work
You need pictures of the work, the place, and the people who will be on the site. Phone photos in good light beat stock. Crop faces you do not have permission to use. Skip flags and other people’s logos.
One honest still of a completed job outperforms a montage. Name the file so a designer can find “kitchen-after” without opening twenty IMG_4033s.
Copy You Already Use
Paste the lines you already say on WhatsApp, in proposals, and on signage. That is the voice. We will tighten it for a phone and for search. We will not invent a personality you do not use with clients.
Collect three reviews you can stand behind, with permission. A short quote with a name and a job beats a paragraph nobody finished. We do not publish counts we cannot show.
What the Studio Can Wait For
Final brand guidelines, a new logo, and product SKUs can follow if the offer and the sitemap are clear. Do not delay the first call because the photography day is next month. We can start on structure and swap photos when they arrive.
If you are unsure whether you need a rebuild, read redesign or website maintenance and bring the live URL to the audit.
